When media and money collide, there’s Traffic.
Looking for an opportunity to facilitate a high-level conversation about the media landscape, Piano wanted to let their expertise shine with an elegant, targeted publication full of data-driven content on the intersection of technology, media and money. TOM helped create Traffic Magazine from the ground up, contributing to its strategy, creative direction, art direction, and the design of the launch issue as well as subsequent issues.
The challenge.
Piano wanted to make a big impression on the savvy decision-makers in the Media business with a new publication focused on the future of media, money and technology.
The outcome.
Dedicated to cutting edge content and intelligent information design, Traffic uses clean and smart design choices to communicate both immediacy and authority. Traffic made it into the hands of 10,000 Media executives, leaving a lasting impression of Piano as an authority on the future of the media business.
