Science is culture.
Often too academic or visually stale, the typical science journal leaves a lot to be desired. With a mission to elevate it's science magazine to the level of other cultural publications, SEED magazined looked at the important issues at the intersection of science and society, and the people driving global science.
The challenge.
Serving as the creative lead for both art and production departments, our aim with SEED was to elevate the design of scientific subjects to a higher level, and away from the dry and clinical perception of the typical science journal.
The outcome.
SEED was a finalist for two National Magazine Awards.