The ways we die early. Back to Digital Tracking your NikeFuel. Visualizing NikeFuel. NikeFuel is a biometrics tool that helps users track their physical activity. These conceptual designs explored more liquid ways to visualize a users progress. Share Client Nike Category Data Visualization, Digital Services Provided Creative Direction, Design, Typography RELATED PROJECTS Tracking your NikeFuel.Visualizing for Forbes' BrandVoice.Visualizing for Wired.