Brightspot logo and packaging design for Target and their new line of phones

A friendly phone for Target.

Brightspot was prepaid phone service launched by the retailer Target. Our mission was to develop an identity for the client that was friendly and engaging, much like the phone service itself. TOM provided a new logomark as well as a packaging system for the phones, cards, as well as in-store displays.

Services Provided
Branding, Design, Typography
Brightspot for Target phone interior packaging design
Brightspot cards for Target