St Jude Icons

A revised St. Jude’s mark.

Part of a push to revitalize the St. Jude Children's Research Hospital under a more cohesive design direction, TOM designed a new logo mark, and a series of accompanying icons. To subtly link back to the lifted gaze of the child in the logo, each icon contained a similar 45° angled element.

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Client
Category
,
Services Provided
Design, Illustration
Partners
Kinky, OCD
St Jude's Hospital mark tshirt

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