A modular approach to business charts.
Part of an overall initiative with our partners at CSA to bring their chart style under a more cohesive visual language, TOM created a comprehensive set of graphics standards for Credit Suisse. A visual toolkit utilizing modular shapes was provided to not only to provide a clear aesthetic direction forward, but to ensure that the direction could also be replicated by their internal design teams.
With an in-house design staff scattered across the world, Credit Suisse needed an infographic approach that was not only cohesive, but also easy to follow and replicate.
TOM and CSA created a comprehensive guidebook and visual toolkit that had a clear vision, and easy to replicate by designers with a varied level of skill and background.