A new Global Minnesota.
After more than 60 years of serving its community, the Minnesota International Center looked to change its name to better reflect it's global reach.
TOM was there to help launch a new identity for this nonprofit, nonpartisan organization whose mission is to promote international understanding and engagement to all Minnesotans.
Global Minnesota Category
Identity Services Provided
Branding, Design, Development, Social Media, Strategy
The challenge.
After more than 60 years of serving its community, the Minnesota International Center looked to change its name. Along with the change, they sought a new visual identity that reflected the rich and varied opportunities they provide to connect with others from around the globe.
The outcome.
The new mark, colour and typographic styles communicate the open, diverse, community-oriented nature of the organization.
"TOMs creative perspective helped us to see our organization in a new light. The resulting brand feels authentic, embodies the attributes most important to us and engages more interest from the community."
- Kathleen Oscarson, Global Minnesota
