A better way of catching fish.

A series of infographics for EDF, a nonprofit environmental advocacy group, to communicate to policy-makers the benefits of Catch Shares, a more efficient type of management system that dedicates a secure share of fish to individual fishermen, communities or associations.

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Client
Environmental Defence Fund
Category
,
Services Provided
Design
Environmental Defence Fund

The challenge.

EDF was looking to communicate the benefits of Catch Shares to various governmental agencies, fishing associations, and crucial policy makers. They needed a product that would not only be visually engaging, but communicate the benefits of the management system in quick and clear manner.


The outcome.

TOM created a series of infographic pieces that were visually engaging enough to stand out in a pile of documents, but would also communicate the core message of EDF clearly and effectively.

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