A better way of catching fish.
A series of infographics for EDF, a nonprofit environmental advocacy group, to communicate to policy-makers the benefits of Catch Shares, a more efficient type of management system that dedicates a secure share of fish to individual fishermen, communities or associations.
EDF was looking to communicate the benefits of Catch Shares to various governmental agencies, fishing associations, and crucial policy makers. They needed a product that would not only be visually engaging, but communicate the benefits of the management system in quick and clear manner.
TOM created a series of infographic pieces that were visually engaging enough to stand out in a pile of documents, but would also communicate the core message of EDF clearly and effectively.